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Are you using the best influence strategy to achieve your mission?   Perhaps you’re communicating to your stakeholders consistently.  Perhaps you even have some very creative ways of telling your story.  But are you basing those messages on a strategy that will best...

This week marks THIRTEEN YEARS since Suasion launched and began helping organizations influence their communities, their stakeholders, and others to make a positive difference in the world. And, boy, did we ever do that! From changing thinking about living with a...

The firm known for shifting perceptions and redefining persuasion is creating a new model for helping our clients make an even greater impact through influence strategies. For over a decade, Suasion has been providing a wide range of marketing services to a variety of...

You find a candidate for your job opening who has exceptional technical skills and extensive experience. Do you shout for joy and hire that person before someone else does? Or is there more to it? Oftentimes, organizations will hire for competence and fire...

“Unable to display webpage.” “Poor network connection, try again later.” Do these statements sound familiar? Do they conjure up feelings of anger and frustration? The kind of frustration that could compel someone to throw their computer across a room?...

Nonprofit organizations tend to serve a diverse group of consumers including people with disabilities.  If you handle any of the communications for your organization, you probably do a lot of writing in terms of developing press releases, case studies and...

Let’s imagine for a moment that you are the president or executive director of an organization and you have just hired four new people who report directly to you. You show them to their desks, tell them when to show up each day, hand them a manual full of...

At any social function, the first question you are likely asked after introducing yourself is, “What do you do?”  Your response probably begins with a job title followed by some semblance of your job description.  When we consider our role within our...

Is your nonprofit organization in need of marketing communications services to create a website, develop a strategic plan, implement a public awareness campaign, etc.? Are you required to issue a Request for Proposal (RFP) to formally solicit services and...

You’ve just decided to hold an event and your mind becomes flooded with the countless to dos to make the event happen. You’re wondering where to begin and what to do next. When planning events that are open to the public, make sure that your organization’s...

I have three answers to this question: yes, yes and yes.  Okay, I know what you’re thinking.  My nonprofit organization has minimal resources, a tight budget, a small staff and very little time.  But, for all these reasons, I would tell you that you MUST...

Having sat on a number of boards and counseled many more, one of the most common problems I’ve seen is lack of board member engagement. It appears as absenteeism from organization events or even board meetings, high turnover of board membership, missed...

There is a lot of research out there regarding what kind of relationship public relations (PR) practitioners want to build with reporters.  Some research junkies say keep it professional while others conclude that a personal relationship is most...

So, you are sitting at your desk and a story idea pops in your head.  You’re thinking, “I need to pitch this to the press or write a news release.”  But, before you pick up the phone or start typing away, have you really considered whether your “news” is...

Probably one of the least understood and most overlooked aspect of branding is the idea of creating brand ambassadors in your workforce.  And yet, this is a crucial part of achieving your mission. The experience your audience has with your employees will...

Whether it is formalized or not, all organizations possess some type of culture that helps to define what the organization is all about. Your culture affects employee turnover, productivity, employee engagement and customer service. We often hear people...