Health Care

Health care is a topic that can be confusing for many. Wrought with acronyms and processes that are unfamiliar to most, it can be a challenge to bridge the communication gap between professionals in the industry and the consumers or patients they serve.

That’s where Suasion comes in. We are adept at understanding the lingo, the terminology and the way health care works and then putting those messages in a language all people will understand. We have specific skills in writing for low health literacy.

We have experience working with health education organizations, as well as, primary care providers, specialty care providers and hospitals.

Here are other ways we support those in health care:

  • Writing for low health literacy. Regardless of overall literacy level, many people have low health literacy. In fact, studies have shown that nearly half of the US population has difficulty understanding and using health information. Suasion staff has been especially trained to develop communications that patients understand.
  • Activate patients and consumers. Educating patients or consumers isn’t enough; you must also move them to action. Suasion is experienced in conducting social marketing campaigns that change behaviors.
  • Conduct patient satisfaction studies. Our patient satisfaction studies include recommendations on improving satisfaction and retaining patients.
  • Conduct communications audits. Many aspects of your practice go into the patient experience. We will audit the many elements that make up your internal and external communications – written, verbal and physical and provide a report on the strengths and weaknesses of each.
  • Provide doctor-patient relations training. We provide training for the doctors and providers on your staff to help them improve their communications with patients. With the pressure to see as many patients as possible during the day, it is often not possible to spend as much time as one would like with patients. However, we can teach doctors how to maximize that time and give patients the perception they are getting the best interaction possible.
  • Provide customer service training to staff. Your front line and office staff often set the tone of the patient encounter. We provide training to help the staff deal with difficult patients, provide the best services possible, and manage their own stress in a busy practice environment.