Disability

Disability

People with disabilities are often unfairly disregarded in marketing and communications efforts. Whether people with disabilities are your primary audience or you want to do the right thing by ensuring your communications extend to all people, Suasion has the expertise to ensure your communications are accessible and respectful.

People with disabilities are often unfairly disregarded in marketing and communications efforts. Whether people with disabilities are your primary audience or you want to do the right thing by ensuring your communications extend to all people, Suasion has the expertise to ensure your communications are accessible and respectful.

Write copy and news releases that validate rather than insult. 

For people with disabilities, language can represent attitudes. Far too often, when words convey people with disabilities inappropriately and focus on their disability, as opposed to themselves as a person. While this is often unintentional, it still propagates the stigma against people with disabilities. Suasion is experienced in using the right words and expressing the appropriate attitude that encourages and empowers all people. 

Design brochures and printed materials that are more easily read.

There are many variables that affect how easily a brochure can be used by people with different disabilities. These variables include color combinations, layout, font use, paper type and use of language.

Produce communications in alternate formats.

Suasion can produce communications in alternative formats to accommodate various disabilities. For example, we develop closed- and open-captioned videos, Braille materials, and audio descriptions and messaging for visual communications.

Advise web developers on creating accessible websites.

Websites need to be disability-friendly, designed to be used by people with limited dexterity, visual impairments, or cognitive impairments, and work with assistive devices such as screen readers. We understand the nuances of color choices, navigation structure, page setup, and font use and how these impact different disabilities.  

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